Browsing Tag »logo«

Ijada Logo & Web Design Process

December 8, 2010

Ijada Logo & Web Design Process

We’ve had great pleasure in the design and development of the new Corporate Identity System, and the new Website Design for Ijada Consulting Limited. Ijada is an unique advisory services and networking opportunities tailored especially for current and prospective clients in New Zealand’s education and migration industry. Ijada (pronounced eee-jar dah) is Spanish for jade/green-stone.  […]

Logo Design Process for Wagmu

July 19, 2010

Logo Design Process for Wagmu

I have completed a brand identity design for Wagmu.com. John (owner) approached me through my website, and asked if I could assist with the re-design of their existing logo. John has a website promoting diet tracking, menu planing, and nutritional analysis (www.wagmu.com), a wonderful service that John is providing! Design Brief Supplied by Client “Wagmu” […]

What is a logo design worth?

July 5, 2010

What is a logo design worth?

If money was no concern, and you were to ask 10 graphic design agencies to design a new logo for you, all 10 designs will come back looking different, but does it mean the most expensive one will produce the best outcome? If I was to buy a Hi-Fi CD player model X9000, I would hunt around to find the cheapest deal, and sometimes I am happy to pay a bit more for a reputable dealer. In the end of the day, the product/commodity is the same, doesn't matter where you buy it from, but you could potentially save hundreds of dollars if you shop around! However, design is no commodity, and does not work the same way!

What are pictograms?

April 13, 2010

What are pictograms?

Pictograms are widely used today in such place as international airports, railway stations or any other situations where the written word may only be available to a small minority. They are aso used widely in situations where space prohibits the fuller text version such as in the case of the computer screen icons etc. Although […]

What is a monogram?

April 11, 2010

What is a monogram?

We often talk about the term ‘logo’, but when it comes to the design of a company identity, there are a few terms that the general public wouldn’t normally use;  terms such as a ‘monogram’, a ‘symbol’, a ‘logotype’ or a  ‘pictogram’.  I feel it is important to acknowledge these terms, for both the client […]

What is a logotype?

November 25, 2009

What is a logotype?

One of the earliest was the simple signature which gave credibility to documents and easily identified the owner. This was/is a unique drawing of the letterforms involved. One's name is insufficient, i.e. there are an awful lot of people with the name 'Smith', but is highly unlikely that two of them would sign their name in an identical form...