Browsing Tag »identity«

What is a monogram?

April 11, 2010

What is a monogram?

We often talk about the term ‘logo’, but when it comes to the design of a company identity, there are a few terms that the general public wouldn’t normally use;  terms such as a ‘monogram’, a ‘symbol’, a ‘logotype’ or a  ‘pictogram’.  I feel it is important to acknowledge these terms, for both the client […]

What is a logotype?

November 25, 2009

What is a logotype?

One of the earliest was the simple signature which gave credibility to documents and easily identified the owner. This was/is a unique drawing of the letterforms involved. One's name is insufficient, i.e. there are an awful lot of people with the name 'Smith', but is highly unlikely that two of them would sign their name in an identical form...