Browsing Tag »glossary«

What are pictograms?

April 13, 2010

What are pictograms?

Pictograms are widely used today in such place as international airports, railway stations or any other situations where the written word may only be available to a small minority. They are aso used widely in situations where space prohibits the fuller text version such as in the case of the computer screen icons etc. Although […]

What is a monogram?

April 11, 2010

What is a monogram?

We often talk about the term ‘logo’, but when it comes to the design of a company identity, there are a few terms that the general public wouldn’t normally use;  terms such as a ‘monogram’, a ‘symbol’, a ‘logotype’ or a  ‘pictogram’.  I feel it is important to acknowledge these terms, for both the client […]

What is a logotype?

November 25, 2009

What is a logotype?

One of the earliest was the simple signature which gave credibility to documents and easily identified the owner. This was/is a unique drawing of the letterforms involved. One's name is insufficient, i.e. there are an awful lot of people with the name 'Smith', but is highly unlikely that two of them would sign their name in an identical form...