If money was no concern, and you were to ask 10 graphic design agencies to design a new logo for you, all 10 designs will come back looking different, but does it mean the most expensive one will produce the best outcome? If I was to buy a Hi-Fi CD player model X9000, I would hunt around to find the cheapest deal, and sometimes I am happy to pay a bit more for a reputable dealer. In the end of the day, the product/commodity is the same, doesn't matter where you buy it from, but you could potentially save hundreds of dollars if you shop around! However, design is no commodity, and does not work the same way!
A problem will not disappear if it is left unsolved. As human beings, we have a desire of making life easier by solving problems that are around us. Any design starts with a problem; the process of solving that problem is the process of design.
Design is when two or more pieces of knowledge combine together to form a new whole, and that new whole should mean something in life, however it doesn't just finish there...
I have been thinking about promoting my business locally, I have two objectives: 1. Minimal investment. 2. Last a long time. After a bit of research, I figured the best way to do this would be to get a personalised plate for my car… As always the case, after checking for availability, all the obvious […]
Pictograms are widely used today in such place as international airports, railway stations or any other situations where the written word may only be available to a small minority. They are aso used widely in situations where space prohibits the fuller text version such as in the case of the computer screen icons etc. Although […]
We often talk about the term ‘logo’, but when it comes to the design of a company identity, there are a few terms that the general public wouldn’t normally use; terms such as a ‘monogram’, a ‘symbol’, a ‘logotype’ or a ‘pictogram’. I feel it is important to acknowledge these terms, for both the client […]
Purpose We have been given an opportunity to meet with a Tainan local artist, Tsai Yu – a well known painter specializing in oil painting, Chinese calligraphy, jewelery design and ceramic tile works. Her work focuses on the pictorial aspect of the Chinese typography, using Chinese characters as images to play roles in her story […]
One of the earliest was the simple signature which gave credibility to documents and easily identified the owner. This was/is a unique drawing of the letterforms involved. One's name is insufficient, i.e. there are an awful lot of people with the name 'Smith', but is highly unlikely that two of them would sign their name in an identical form...
What are Chinese Name Chops (name seals)? What? Lamb chops? No, not something you bought out of a butcher shop, a name chop is developed in ancient Chinese times to symbolize and validate a person’s identity. A name chop is an artefact hand crafted out of a choice of beautiful precious stones; the full name […]
Beginning of the written word Language and words are tools used by the human race to express feelings and ideas. Before language and words were invented, people originally could only express themselves via body language. But the human mind and emotions are extremely complex compared to the somewhat simple and limited forms of the body […]
Chinese characters were originally drawings of objects (pictographs), but during the course of history they have been refined that they are now abstract and many of them are no longer recognizable as images. By putting the image quality back into a character, the character can then be read as an image again and can therefore also be understood by people with different language backgrounds. Universality thus re-established.
We are currently upgrading our website with new information! We are utilizing WordPress 2.8.5 as our site engine – state of the arts popular CMS and Blogging system. We aim to provide more site contents than just our products and services, to include a lot more useful and interesting information. There will be 5 main […]
July 5, 2010