Browsing Tag »signature«

What is a logotype?

November 25, 2009

What is a logotype?

One of the earliest was the simple signature which gave credibility to documents and easily identified the owner. This was/is a unique drawing of the letterforms involved. One's name is insufficient, i.e. there are an awful lot of people with the name 'Smith', but is highly unlikely that two of them would sign their name in an identical form...